Decision Areas & Solution Landscapes

Decision Areas & Solution Landscapes

55 Decision Areas . 4 Pillars . 10 Domains

55 Decision Areas . 4 Pillars . 10 Domains

PILLAR 1

Organisational Capability & Resilience

Organisational Capability & Resilience

Organisational Capability & Resilience

Governance, people, skills, leadership and trusted change.

Governance, people, skills, leadership and trusted change.

DOMAIN · 3 DECISION AREAS

Sustainability Governance & Credibility

Sustainability Governance & Credibility

Sustainability Governance & Credibility

Evidence, ownership and timing controls that make sustainability claims and decisions defensible.

DECISION AREA

Sustainability Claims Defensibility

What evidence, ownership and operational reality are required before a sustainability claim can be made, maintained or withdrawn?

SOLUTION LANDSCAPE

Sustainability Claims Defensibility

369DI PLAYBOOK

Making Sustainability Claims Defensible

DECISION AREA

ESG Decision Ownership

Who owns ESG decisions, who supplies evidence, who may challenge or escalate and who remains accountable?

SOLUTION LANDSCAPE

ESG Decision Ownership

ESG Decision Ownership

369DI PLAYBOOK

Clarifying Who Owns ESG Decisions

DECISION AREA

ESG Decision Timing & Readiness

When is waiting justified, what must still be prepared and which signals show that delay has become dangerous?

SOLUTION LANDSCAPE

ESG Decision Timing & Readiness

369DI PLAYBOOK

Making ESG Decisions at the Right Time

DOMAIN · 6 DECISION AREAS

People & Leadership

People & Leadership

People & Leadership

Workforce capacity, skills, frontline work, managers, roles and change adoption.

DECISION AREA

Workforce Planning, Availability & Flexibility

Which roles need stability, where can capacity flex and how should permanent, temporary, internal and external workforce models work together?

SOLUTION LANDSCAPE

Workforce Planning, Availability & Flexibility

369DI PLAYBOOK

Balancing Workforce Stability and Flexibility

DECISION AREA

Skills, Learning & Future Capability

How can people build and apply the skills needed as products, technology, service and roles change?

SOLUTION LANDSCAPE

Skills, Learning & Future Capability

369DI PLAYBOOK

Building Skills People Can Use as Work Changes

DECISION AREA

Frontline Work Design & Support

How can frontline roles, workloads, priorities, tools and support be designed so people can perform reliably?

SOLUTION LANDSCAPE

Frontline Work Design & Support

369DI PLAYBOOK

Designing Frontline Work People Can Perform Reliably

DECISION AREA

Managers, Priorities & Team Leadership

What must be removed, clarified or supported so managers have the time, decision space and capacity to lead?

SOLUTION LANDSCAPE

Managers, Priorities & Team Leadership

369DI PLAYBOOK

Giving Managers the Capacity to Lead

DECISION AREA

Teams, Roles & Decision Ownership

As work changes, who does the work, owns the process, may decide or challenge and remains accountable?

SOLUTION LANDSCAPE

Teams, Roles & Decision Ownership

369DI PLAYBOOK

Clarifying Roles and Decision Ownership as Work Changes

DECISION AREA

Change Adoption, Trust & Culture

How can new technologies and working methods become trusted, repeated daily practice rather than isolated pilots or announcements?

SOLUTION LANDSCAPE

Change Adoption, Trust & Culture

369DI PLAYBOOK

Turning Change into Trusted Daily Practice

PILLAR 2

Business Strategy, Performance & Finance

Business Strategy, Performance & Finance

Business Strategy, Performance & Finance

Economic reality, capital, transformation and physical assets.

Economic reality, capital, transformation and physical assets.

DOMAIN · 6 DECISION AREAS

Profit, Cash & Value

Profit, Cash & Value

Profit, Cash & Value

Profitability, cash, transformation, planning, risk and capital-allocation decisions.

DECISION AREA

Profitability, Costs & Business Performance

Where does the business genuinely create economic contribution once full costs, complexity and shared resources are included?

SOLUTION LANDSCAPE

Profitability, Costs & Business Performance

369DI PLAYBOOK

Finding Where the Business Really Makes Money

DECISION AREA

Cash Flow, Working Capital & Financial Resilience

Where is cash trapped, and how can it be released without weakening inventory, supplier relationships, service or future growth?

SOLUTION LANDSCAPE

Cash Flow, Working Capital & Financial Resilience

369DI PLAYBOOK

Freeing Cash Without Weakening the Business

DECISION AREA

Transformation Investment & Value Realisation

Which transformations are ready to fund and sequence, and which should be delayed, redesigned or stopped because the business cannot yet deliver them?

SOLUTION LANDSCAPE

Transformation Investment & Value Realisation

369DI PLAYBOOK

Investing in Transformations the Business Can Deliver

DECISION AREA

Financial Planning, Forecasting & Performance Management

How can operational and financial assumptions be connected into one trusted forward view that changes as conditions change?


How can operational and financial assumptions be connected into one trusted forward view that changes as conditions change?

SOLUTION LANDSCAPE

Financial Planning, Forecasting & Performance Management

369DI PLAYBOOK

Building One Trusted Forward View of the Business

DECISION AREA

Risk, Scenarios & Decision Readiness

Which scenarios, signals and thresholds should trigger decisions before certainty arrives?

SOLUTION LANDSCAPE

Risk, Scenarios & Decision Readiness

Risk, Scenarios & Decision Readiness

369DI PLAYBOOK

Making Risk Decisions Before Certainty Arrives

DECISION AREA

Capital Allocation: Where to Invest & What to Stop

How should competing investments be compared, and what should be funded, held, redesigned, released, exited or stopped?

SOLUTION LANDSCAPE

Capital Allocation: Where to Invest & What to Stop

369DI PLAYBOOK

Choosing Where to Invest and What to Stop

DOMAIN · 2 DECISION AREAS

Real Estate & Asset Investment

Real Estate & Asset Investment

Real Estate & Asset Investment

Physical footprint commitments and investment decisions for existing assets.

DECISION AREA

Physical Footprint & Expansion

Where does physical expansion still create real incremental value after catchment, cannibalisation, lease, logistics and operating constraints are considered?

SOLUTION LANDSCAPE

Physical Footprint & Expansion


Physical Footprint & Expansion

369DI PLAYBOOK

Choosing Where Physical Expansion Still Makes Sense

DECISION AREA

Asset Transformation & Modernisation

Which existing retail assets justify full transformation, limited refit, continued operation, repurposing or exit?


SOLUTION LANDSCAPE

Asset Transformation & Modernisation

369DI PLAYBOOK

Deciding Which Retail Assets to Transform

PILLAR 3

Value Chains, Collaboration & Operations

Value Chains, Collaboration & Operations

Value Chains, Collaboration & Operations

Planning, fulfilment, logistics and sustainable operations.

Planning, fulfilment, logistics and sustainable operations.

DOMAIN · 7 DECISION AREAS

Supply Chain

Supply Chain

Supply Chain

Planning, inventory, response, logistics operating models, capacity, service and warehouse automation.

DECISION AREA

Integrated Planning, S&OP/IBP & Decision Ownership

How can demand, supply, commercial and financial assumptions become one credible plan with clear ownership and decisions?

SOLUTION LANDSCAPE

Integrated Planning, S&OP/IBP & Decision Ownership

369DI PLAYBOOK

Turning S&OP and IBP into Decisions

DECISION AREA

Inventory, Working Capital & Service Level Trade-Offs

How much inventory should the business hold, where should buffers sit and how can cash, availability and service be balanced?

How much inventory should the business hold, where should buffers sit and how can cash, availability and service be balanced?

SOLUTION LANDSCAPE

Inventory, Working Capital & Service-Level Trade-Offs

369DI PLAYBOOK

Balancing Inventory, Working Capital and Service Levels

DECISION AREA

Scenario Planning, Early Signals & Response Readiness

Which early signals should trigger action, who should own the response and how can the business act before volatility becomes cost or service failure?

SOLUTION LANDSCAPE

Scenario Planning, Early Signals & Response Readiness

369DI PLAYBOOK

Turning Supply Chain Signals into Action

Turning Supply Chain Signals into Action

DECISION AREA

In-House, Partner or Hybrid Logistics

Which logistics capabilities should the business own, outsource or combine, and how can control, flexibility and service be protected?

SOLUTION LANDSCAPE

In-House, Partner or Hybrid Logistics

369DI PLAYBOOK

Choosing Between In-House, Outsourced and Hybrid Logistics

DECISION AREA

Warehouse, Transport & Labour Capacity

How can warehouse, transport and labour capacity be matched to changing demand without excess fixed cost or peak failure?

SOLUTION LANDSCAPE

Warehouse, Transport & Labour Capacity

369DI PLAYBOOK

Matching Warehouse, Transport and Labour Capacity to Demand

DECISION AREA

Service Levels & Cost-to-Serve

Which service levels should be offered to different customers and channels, and what do they truly cost to deliver?

SOLUTION LANDSCAPE

Service Levels & Cost-to-Serve

369DI PLAYBOOK

Matching Logistics Service Levels to Cost-to-Serve

Matching Logistics Service Levels to Cost-to-Serve

DECISION AREA

Warehouse & Intralogistics Automation

Where should warehouse automation be applied, and what must be ready in the process, data, facility and workforce before it can work reliably?

SOLUTION LANDSCAPE

Warehouse & Intralogistics Automation

369DI PLAYBOOK

Making Warehouse Automation Work

DOMAIN · 3 DECISION AREAS

Omnichannel Logistics

Omnichannel Logistics

Omnichannel Logistics

Delivery promises, returns and fulfilment continuity across channels.

DECISION AREA

Omnichannel Fulfilment & Delivery Promise

What can be promised to customers across channels, and can stock, capacity, partners and cost-to-serve support it reliably?

SOLUTION LANDSCAPE

Omnichannel Fulfilment & Delivery Promise

369DI PLAYBOOK

Setting Omnichannel Delivery Promises You Can Keep

DECISION AREA

Returns & Value Recovery

How can returns remain customer-friendly while more product, inventory and financial value is recovered?

SOLUTION LANDSCAPE

Returns & Value Recovery


Returns & Value Recovery

369DI PLAYBOOK

Recovering More Value from Returns


Recovering More Value from Returns

Recovering More Value from Returns

DECISION AREA

Omnichannel Resilience & Service Continuity

When stock, systems, sites or partners fail, how can omnichannel fulfilment keep running and protect the customer promise?

SOLUTION LANDSCAPE

Omnichannel Resilience & Service Continuity

369DI PLAYBOOK

Keeping Omnichannel Fulfilment Running

DOMAIN · 3 DECISION AREAS

Sustainable Operations

Sustainable Operations

Sustainable Operations

Supplier proof, circular systems and low-emission logistics in practical operation.

DECISION AREA

Supplier Proof, Sustainability Data & Operational Readiness

How can reliable sustainability evidence be secured from suppliers and kept usable, current and operationally owned?

SOLUTION LANDSCAPE

Supplier Proof, Sustainability Data & Operational Readiness

369DI PLAYBOOK

Securing Reliable Sustainability Proof from Suppliers

Securing Reliable Sustainability Proof from Suppliers

DECISION AREA

Circular Packaging, Returnable Assets & Recovery Operations

How can circular packaging and returnable-asset systems work at scale without losing control of flows, assets or cost?

SOLUTION LANDSCAPE

Circular Packaging, Returnable Assets & Recovery Operations

Circular Packaging, Returnable Assets & Recovery Operations

369DI PLAYBOOK

Making Circular Packaging and Recovery Systems Work

DECISION AREA

Low-Emission Logistics, Energy & Infrastructure Feasibility

Which low-emission logistics routes are operationally feasible, and what do fleet, energy, infrastructure, cost and service conditions allow?

SOLUTION LANDSCAPE

Low-Emission Logistics, Energy & Infrastructure Feasibility

369DI PLAYBOOK

Making Low-Emission Logistics Work

PILLAR 4

Customer, Growth & Transformation

Customer, Growth & Transformation

Customer, Growth & Transformation

Digital commerce, physical retail, marketing and growth.

Digital commerce, physical retail, marketing and growth.

DOMAIN · 12 DECISION AREAS

eRetail

eRetail

eRetail

Digital growth, commerce intelligence, product discovery, systems, marketplaces and customer value.

DECISION AREA

Profitable Digital Growth & Channel Economics

Which digital growth routes create real contribution after channel costs and complexity, and where should the business scale, redesign or stop?

SOLUTION LANDSCAPE

Profitable Digital Growth & Channel Economics

369DI PLAYBOOK

Making eCommerce Growth Profitable

DECISION AREA

Commerce Intelligence & Decision Ownership

Which commerce signals matter, who owns the decision and how does data move from dashboards into timely action?

SOLUTION LANDSCAPE

Commerce Intelligence & Decision Ownership

369DI PLAYBOOK

Turning eCommerce Data into Action

DECISION AREA

Product Truth, Digital Shelf & AI Discoverability

How can product information remain accurate, trusted and discoverable across digital shelves, search and AI shopping interfaces?

SOLUTION LANDSCAPE

Product Truth, Digital Shelf & AI Discoverability

Product Truth, Digital Shelf & AI Discoverability

369DI PLAYBOOK

Making Products Findable and Trustworthy Online

DECISION AREA

Checkout, Payments & Transaction Reliability

How can checkout and payment friction be removed while valid orders, revenue and transaction trust remain protected?

SOLUTION LANDSCAPE

Checkout, Payments & Transaction Reliability

369DI PLAYBOOK

Completing and Protecting Online Transactions

DECISION AREA

Commerce Platforms & Integration

How can commerce systems be connected without creating technical debt, brittle integrations or vendor dependence?

SOLUTION LANDSCAPE

Commerce Platforms & Integration


Commerce Platforms & Integration

369DI PLAYBOOK

Connecting Commerce Systems Without Losing Control

DECISION AREA

AI, Automation & Commerce Operations

Which commerce workflows should be automated, what should remain under human control and how will value be proven?

SOLUTION LANDSCAPE

AI, Automation & Commerce Operations

369DI PLAYBOOK

Automating Commerce Work Without Losing Control

DECISION AREA

Marketplace Control & Reseller Strategy

How can marketplace growth be achieved while protecting pricing, margin, brand presentation, reseller control and customer ownership?

SOLUTION LANDSCAPE

Marketplace Control & Reseller Strategy

369DI PLAYBOOK

Growing Through Marketplaces Without Losing Control

DECISION AREA

Platform Visibility & Retail Media

Which retail media and platform-visibility investments create incremental demand rather than margin leakage or dependency?

SOLUTION LANDSCAPE

Platform Visibility & Retail Media


Platform Visibility & Retail Media

369DI PLAYBOOK

Making Retail Media Investment Pay Off

Making Retail Media Investment Pay Off

DECISION AREA

Social Commerce & Live Selling

How can creators, social content and live formats become a repeatable sales model without weakening margin, fulfilment or trust?

SOLUTION LANDSCAPE

Social Commerce & Live Selling

369DI PLAYBOOK

Building Repeatable Sales Through Social Commerce

DECISION AREA

Customer Retention & Investment Decisions

Which customers, behaviours and moments deserve retention investment, and where should over rewarding stop?

SOLUTION LANDSCAPE

Customer Retention & Investment Decisions

369DI PLAYBOOK

Making Customer Retention Profitable

DECISION AREA

Loyalty, Membership & Partner Ecosystems

How can loyalty and membership create lasting value beyond repeated discounts, with benefits, partners and funding that can endure?

SOLUTION LANDSCAPE

Loyalty, Membership & Partner Ecosystems

369DI PLAYBOOK

Building Loyalty Beyond Discounts

DECISION AREA

Customer Service, Automation & Recovery

How can self-service, automation and human support be combined to resolve problems without losing trust?

SOLUTION LANDSCAPE

Customer Service, Automation & Recovery

369DI PLAYBOOK

Resolving Customer Problems Without Losing Trust

DOMAIN · 7 DECISION AREAS

In-Store

In-Store

In-Store

Shopper value, category, activation, store operations, experience, behaviour and store systems.

DECISION AREA

Price, Promotion & Shopper Value

How can price, promotion and private-label value remain clear and credible without training deal dependence or eroding margin?

SOLUTION LANDSCAPE

Price, Promotion & Shopper Value

369DI PLAYBOOK

Making Shopper Value Clear and Credible

DECISION AREA

Category, Assortment & Shelf Conversion

How can category roles, assortment, shelf space and product communication make products easier to find, understand and choose?

SOLUTION LANDSCAPE

Category, Assortment & Shelf Conversion

369DI PLAYBOOK

Turning Category and Assortment Decisions into Sales

Turning Category and Assortment Decisions into Sales

DECISION AREA

Retailer–Brand Activation & Store Execution

How can retailer-brand plans survive handover, local adaptation and store execution, with the readiness and evidence to prove they worked?

SOLUTION LANDSCAPE

Retailer–Brand Activation & Store Execution

369DI PLAYBOOK

Making Retailer–Brand Activation Work in Stores

DECISION AREA

Store Operations, AI & Automation

How can store signals and exceptions become prioritised action through AI and automation without adding noise or workload?

SOLUTION LANDSCAPE

Store Operations, AI & Automation

369DI PLAYBOOK

Making AI and Automation Work in Stores

DECISION AREA

Store Experience, Service & Assisted Selling

How should space, service, product interaction and assisted selling help shoppers understand, compare, decide and complete the journey?

SOLUTION LANDSCAPE

Store Experience, Service & Assisted Selling

369DI PLAYBOOK

Designing Store Experiences That Help Shoppers Decide

DECISION AREA

Shopper Missions, Habits & Buying Behaviour

Which shopper missions and habits can be influenced, what should change and how can incremental value be proven?

SOLUTION LANDSCAPE

Shopper Missions, Habits & Buying Behaviour

369DI PLAYBOOK

Creating Incremental Value from Shopper Missions

DECISION AREA

Store Systems Modernisation & Operational Continuity

How can store systems, payments and infrastructure be modernised without disrupting live operations?

SOLUTION LANDSCAPE

Store Systems Modernisation & Operational Continuity

369DI PLAYBOOK

Modernising Store Systems Without Disrupting Operations

DOMAIN · 6 DECISION AREAS

MarTech

MarTech

Shopper value, category, activation, store operations, experience, behaviour and store systems.

DECISION AREA

Retail Media Networks & Omnichannel Campaigns

How can a retail media network connect audiences, inventory, campaigns and credible proof of advertiser value?

SOLUTION LANDSCAPE

Retail Media Networks & Omnichannel Campaigns

369DI PLAYBOOK

Building Retail Media Networks That Prove Their Value

DECISION AREA

Customer Data, CRM & Activation

How can permissioned customer relationships be activated at the right moment, through the right channel and with the right level of relevance?

SOLUTION LANDSCAPE

Customer Data, CRM & Activation

369DI PLAYBOOK

Making Customer Activation Timely and Relevant

DECISION AREA

Marketing Effectiveness, Experimentation & Investment Decisions

How can media, CRM, personalisation and content be compared using credible evidence, then scaled, redesigned, reallocated or stopped?

SOLUTION LANDSCAPE

Marketing Effectiveness, Experimentation & Investment Decisions

369DI PLAYBOOK

Turning Marketing Evidence into Investment Decisions

DECISION AREA

MarTech Platforms, Integration & Data Governance

Which MarTech capabilities should be owned, bought or sourced, and how can the stack remain integrated, governed and adaptable?

Which MarTech capabilities should be owned, bought or sourced, and how can the stack remain integrated, governed and adaptable?

SOLUTION LANDSCAPE

MarTech Platforms, Integration & Data Governance

369DI PLAYBOOK

Building a MarTech Stack That Stays Adaptable

Building a MarTech Stack That Stays Adaptable

DECISION AREA

AI, Automation & Marketing Operations

Which marketing workflows and decisions should be redesigned with AI and automation, under what human control and with what proof of performance?

SOLUTION LANDSCAPE

AI, Automation & Marketing Operations

369DI PLAYBOOK

Redesigning Marketing Operations with AI and Automation

DECISION AREA

MarTech Adoption, Utilisation & Value Realisation

How can MarTech implementation become adoption, utilisation, scale and measurable business value?

SOLUTION LANDSCAPE

MarTech Adoption, Utilisation & Value Realisation

369DI PLAYBOOK

Turning MarTech Implementation into Measurable Value

DECISION AREA

Store Systems Modernisation & Operational Continuity

How can store systems, payments and infrastructure be modernised without disrupting live operations?

SOLUTION LANDSCAPE

Store Systems Modernisation & Operational Continuity

369DI PLAYBOOK

Modernising Store Systems Without Disrupting Operations